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| Harley Davidson |
Harley-Davidson sustains a loyal brand community which keeps active through clubs, events, and a museum. Licensing of the Harley-Davidson brand and logo accounted for $40 million (0.8%) of the company's net revenue in 2010.
Beginning
Clockwise from top left: William S. Harley, William A. Davidson, Walter Davidson, Sr., Arthur Davidson
In 1901, William S. Harley, age 21, drew up plans for a small engine with a displacement of 7.07 cubic inches (116 cc) and four-inch (102 mm) flywheels. The engine was designed for use in a regular pedal-bicycle frame. Over the next two years, Harley and his childhood friend Arthur Davidson labored on their motor-bicycle using the northside Milwaukee machine shop at the home of their friend, Henry Melk. It was finished in 1903 with the help of Arthur's brother, Walter Davidson. Upon completion, the boys found their power-cycle unable to conquer Milwaukee's modest hills without pedal assistance. Will Harley and the Davidsons quickly wrote off their first motor-bicycle as a valuable learning experiment.
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| Harley Davidson 48 |
The prototype of the new loop-frame Harley-Davidson was assembled in a 10 × 15 ft (3.0 × 4.6 m) shed in the Davidson family backyard. Most of the major parts, however, were made elsewhere, including some probably fabricated at the West Milwaukee railshops where oldest brother William A. Davidson was then toolroom foreman. This prototype machine was functional by September 8, 1904, when it competed in a Milwaukee motorcycle race held at State Fair Park. It was ridden by Edward Hildebrand and placed fourth. This is the first documented appearance of a Harley-Davidson motorcycle in the historical record.
In January 1905, small advertisements were placed in the "Automobile and Cycle Trade Journal" that offered bare Harley-Davidson engines to the do-it-yourself trade. By April, complete motorcycles were in production on a very limited basis. That year, the first Harley-Davidson dealer, Carl H. Lang of Chicago, sold three bikes from the dozen or so built in the Davidson backyard shed. (Some years later the original shed was taken to the Juneau Avenue factory where it would stand for many decades as a tribute to the Motor Company's humble origins.
Unfortunately, the first shed was accidentally destroyed by contractors in the early 1970s during a clean-up of the factory yard.)
In 1906, Harley and the Davidson brothers built their first factory on Chestnut Street (later Juneau Avenue). This location remains Harley-Davidson's corporate headquarters today. The first Juneau Avenue plant was a 40 × 60 ft (12 × 18 m) single-story wooden structure. The company produced about 50 motorcycles that year.
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| Harley Davidson |
Modern Harley-branded motorcycles fall into one of five model families: Touring, Softail, Dyna, Sportster and Vrod. These model families are distinguished by the frame, engine, suspension, and other characteristics.
Touring
The touring family, also known as "dressers", includes Road King, Road Glide, and Electra Glide models offered in various trim. The Road Kings have a "retro cruiser" appearance and are equipped with a large clear windshield. Road Kings are reminiscent of big-twin models from the 1940s and 1950s. Electra Glides can be identified by their full front fairings. Most Electra Glides sport a fork-mounted fairing referred to as the "Batwing" due to its unmistakable shape. The Road Glide and Road Glide Ultra Classic have a frame-mounted fairing, referred to as the "Sharknose". The Sharknose includes a unique, dual front headlight.
Touring models are distinguishable by their large saddlebags, rear coil-over air suspension and are the only models to offer full fairings with Radios/CBs. All touring models use the same frame, first introduced with a Shovelhead motor in 1980, and carried forward with only modest upgrades until 2009, when it was extensively redesigned. The frame is distinguished by the location of the steering head in front of the forks and was the first H-D frame to rubber mount the drivetrain to isolate the rider from the vibration of the big V-twin.
The frame was modified for the 1994 model year when the oil tank went under the transmission and the battery was moved inboard from under the right saddlebag to under the seat. In 1997, the frame was again modified to allow for a larger battery under the seat and to lower seat height. In 2007, Harley introduced the 96-cubic-inch (1,570 cc) engine, as well the six-speed transmission to give the rider better speeds on the highway.
In 2006, Harley introduced the FLHX Street Glide, a bike designed by Willie G. Davidson to be his personal ride, to its touring line.
In 2008, Harley added anti-lock braking systems and cruise control as a factory installed option on all touring models. Also new for 2008 is the 6-US-gallon (23 l; 5.0 imp gal) fuel tank for all touring models.
For the 2009 model year, Harley-Davidson has redesigned the entire touring range with several changes, including a new frame, new swingarm, a completely revised engine-mounting system, 17-inch (430 mm) front wheels for all but the FLHRC Road King, and a 2–1–2 exhaust. The changes result in greater load carrying capacity, better handling, a smoother engine, longer range and less exhaust heat transmitted to the rider and passenger. Also released for the 2009 model year is the FLHTCUTG Tri-Glide Ultra Classic, the first three-wheeled Harley since the Servi-Car was discontinued in 1973. The model features a unique frame and a 103-cubic-inch (1,690 cc) engine exclusive to the trike.
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| Harley Davidson Softail |
These big-twin motorcycles capitalize on Harley's strong value on tradition. With the rear-wheel suspension hidden under the transmission, they are visually similar to the "hardtail" choppers popular in the 1960s and 1970s, as well as from their own earlier history. In keeping with that tradition, Harley offers Softail models with "Springer" front ends and "Heritage" styling that incorporate design cues from throughout their history.
Dyna
Dyna-frame motorcycles were developed in the 1980s and early 1990s and debuted in the 1991 model year with the FXDB Sturgis offered in limited edition quantities. In 1992 the line continued with the limited edition FXDB Daytona and a production model FXD Super Glide. The new DYNA frame featured big-twin engines and traditional styling. They can be distinguished from the Softail by the traditional coil-over suspension that connects the swingarm to the frame, and from the Sportster by their larger engines. On these models, the transmission also houses the engine's oil reservoir.
Prior to 2008, Dyna models typically featured a narrow, XL-style front fork and front wheel, which the manufacturer included the letter "X" in the model designation to indicate. This lineup traditionally included the Super Glide (FXD), Super Glide Custom (FXDC), Street Bob (FXDB), and Low Rider (FXDL). One exception was the Wide Glide (FXDWG), which maintained the thickness of the XL forks and a narrow front wheel, but positioned the forks on wider triple-trees that give a beefier appearance. In 2008, the Dyna Fat Bob (FXDF) was introduced to the Dyna lineup, featuring aggressive styling like a new 2–1–2 exhaust, twin headlamps, a 180 mm rear tire, and, for the first time in the Dyna lineup, a 130 mm front tire. For the 2012 model year, the Dyna Switchback (FLD) became the first Dyna to break the tradition of having an FX model designation: with the fatter fork tubes, wide front tire, and full fender, this new front end resembled the big-twin FL models from previous decades better than the XL.
The Dyna family used the 88-cubic-inch (1,440 cc) twin cam from 1999 to 2006. In 2007, the displacement was increased to 96 cubic inches (1,570 cc) as the factory increased the stroke to 4.375 inches (111.1 mm). For the 2012 model year, the manufacturer began to offer some Dyna models with the 103-cubic-inch (1,690 cc) upgrade.
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| Harley Davidson Sportster |
Introduced in 1957, the Sportster family were conceived as racing motorcycles, and were popular on dirt and flat-track race courses through the 1960s and 1970s. Smaller and lighter than the other Harley models, contemporary Sportsters make use of 883 cc or 1,200 cc Evolution engines and, though often modified, remain similar in appearance to their racing ancestors.
Up until the 2003 model year, the engine on the Sportster was rigidly mounted to the frame. The 2004 Sportster received a new frame accommodating a rubber-mounted engine. Although this made the bike heavier and reduced the available lean angle, it reduced the amount of vibration transmitted to the frame and the rider. The rubber mounted engine provides a significantly smoother ride for rider and passenger, allowing longer trips.
In the 2007 model year, Harley-Davidson celebrated the 50th anniversary of the Sportster and produced a limited edition called the XL50, of which only 2000 were made for sale worldwide. Each motorcycle was individually numbered and came in one of two colors, Mirage Pearl Orange or Vivid Black. Also in 2007, electronic fuel injection was introduced to the Sportster family, and the Nightster model was introduced in mid-year. In 2009, Harley-Davidson added the Iron 883 to the Sportster line, the newest in the Dark Custom series.
In the 2008 model year, Harley-Davidson released the XR1200 Sportster in Europe, Africa, and the Middle East. The XR1200 had an Evolution engine tuned to produce 91 bhp (68 kW), four-piston dual front disc brakes, and an aluminum swing arm. Motorcyclist featured the XR1200 on the cover of its July 2008 issue and was generally positive about it in their "First Ride" story, in which Harley-Davidson was repeatedly asked to sell it in the United States. One possible reason for the delayed availability in the United States was the fact that Harley-Davidson had to obtain the "XR1200" naming rights from Storz Performance, a Harley customizing shop in Ventura, Calif. The XR1200 was released in the United States in 2009 in a special color scheme including Mirage Orange highlighting its dirt-tracker heritage. The first 750 XR1200 models in 2009 were pre-ordered and came with a number 1 tag for the front of the bike, autographed by Kenny Coolbeth and Scott Parker and a thank you/welcome letter from the company, signed by Bill Davidson.
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| Harley Davidson V-Rod |
V-Rod in a gravel driveway.
Introduced in 2001, the VRSC family bears little resemblance to Harley's more traditional lineup. Competing against Japanese and American muscle bikes and seeking to expand its market appeal, the "V-Rod" makes use of an engine developed jointly with Porsche that, for the first time in Harley history, incorporates overhead cams and liquid cooling. The V-Rod is visually distinctive, easily identified by the 60-degree V-Twin engine, the radiator and the hydroformed frame members that support the round-topped air cleaner cover. Based on the VR-1000 racing motorcycle, it continues to be a platform around which Harley-Davidson builds drag-racing competition machines.
In 2008, Harley added the anti-lock braking system as a factory installed option on all VRSC models. Harley also increased the displacement of the stock engine from 1,130 to 1,250 cc (69 to 76 cu in), which had only previously been available from Screamin' Eagle, and added a slipper clutch as standard equipment.
VRSC Models Include:
VRSCA: V-Rod (2002–2006), VRSCAW: V-Rod (2007–2010), VRSCB: V-Rod (2004–2005), VRSCD: Night Rod (2006–2008), VRSCDX: Night Rod Special (2007–2010), VRSCSE: Screamin' Eagle CVO V-Rod (2005), VRSCSE2: Screamin' Eagle CVO V-Rod (2006), VRSCR: Street Rod (2006–2007), VRSCX: Screamin' Eagle Tribute V-Rod (2007), VRSCF: V-Rod Muscle (2009–2010).
VRXSE
The VRXSE V-Rod Destroyer is Harley-Davidson's production drag racing motorcycle, constructed to run the quarter mile in under ten seconds. It is based on the same revolution engine that powers the VRSC line, but the VRXSE uses the Sceamin' Eagle 1,300 cc "stroked" incarnation, featuring a 75 mm crankshaft, 105 mm Pistons, and 58 mm throttle bodies.
The V-Rod Destroyer is not a street legal motorcycle.